mercredi 5 septembre 2007

Detailed Outline of Chapter2

Kaoutar Kaddouri
COM 4301
Dr. Ibahrine
Fall 2007


A detailed Outline of chapter 2

Communication

I- Goals of Communication
1- Every communication must have a goal, an objective, a purpose.
a- To inform
b- To persuade
c- To motivate
d- To build mutual understanding
II- Traditional Theories of Communication
1- Many theories emerged about the effective ways for a source to send message.
a- The two step flow theory
b- The concentric –Circle theory
c- Pat Jackson
2- Behavioral change encompassed a five-step process:
a- building awareness
b- Developing a latent readiness
c- Triggering event
d- Intermediate behavior
e- Behavioral Change
3- S-E-M-D-R Communication Process
a- Communication process begin with a source
b- Who issues the message to a receiver
c- Who decides what actions to take
d- Encoding stage
e- Decoding stage
III- Contemporary theories of communication
1- Audience Centric theories
a- Constructivism
b- Coordinated management of meaning
2- Grunig-Hunt public relations models
a- press agentry/ publicity
b- public information
c- Two way asymmetric
d- Two way symmetric
IV- The Word
1- The study of what words mean: Semantics
2- Discriminatory language
3- Influence of words on the message conveyed to the receiver
4- Words are used to build messages
5- Different theories on the constitution of the message
a- The content is the message
b- The medium is the message
c- The man- or, to avoid political incorrectness, the person-is the message
V- Receivers bias
1- perception of messages
a- Stereotypes
b- Symbols
c- Semantics
d- Peer Groups
e- Media
VI- Feedback
1- Messages in Communication triggers different meanings
a- It may change attitudes
b- It may crystallize attitudes
c- It may create a wedge of doubt
d- It may do nothing

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